ALUMNI
MADE IN ITALY IN THE WORLD CAR COMPANIES
Thesis Project | Audi e-zero
Martino Merlotti
with Davide Michelini (Italy) and Jacopo Quaranta (Italy)
Audi E-ZERO is designed for a contemporary mom, who always moves with her son and wants to protect him also in the car.
The study of the Colour & Trim started by the inclusion of a strong element: an aluminium stripe that wraps around the seat, but is also in the tunnel, in the door panel, and outside around the Audi single frame.
This stripe characterizes the appearance of the car in the same way as a fashion accessory could characterize the appearance of the mom.