Lorenzo Marelli

A fashion model arrives on the red carpet, people turn to look at her, photographers crowd for taking a picture: everything must be exclusive and scenographic. This is the key point of the AudiRED design, a car who reveals the intention to impress the spectator leaving him the curiosity of how the passenger can get in/out the car.

The unusual proportions, especially the height from the ground, are born after numerous explorations of how to design a car that allows the access while standing. The idea is to bring the red carpet inside the car making the fashion model the main subject while AudiRED is the scenery.