Alessandro Goldin

Hedone was born from the idea of achieving a Bugatti vehicle inspired to the city of Milan, as one of the world fashion capitals.

Thinking Bugatti not only as icon of power but also as symbol of elegance, we created a shape able to dress the legendary essence of Bugatti cars.

The inspiration comes from Tom Ford, a fashion designer, never ordinary, provocative but never tasteless, he has a unique way of conveying beauty and sensuality. We imagined the shape of this car coming from a drape placed on its front and strained on the back so that it creates fascinating wrinkles and tensions.